About Us
Alexandra Raven with her daughters, photographed in Bella Luna couture gowns
About Bella Luna Gowns
Every Girl Deserves a Gown That Was Made for Her — Not One She Had to Settle For
My name is Alexandra Raven, and I've been there.
When I was a bride, my dream gown was $5,000 — out of reach. I settled for a $900 dress and spent another $1,500 in alterations trying to make it fit my size 4 body. By the time my wedding day arrived, I had spent $2,400 on a dress that still wasn't me. I walked down the aisle in something close — but not the gown I had pictured in my head.
That experience lit a fire in me. I knew no woman should ever have to settle the way I did. So I built Bella Luna Gowns — the brand I wish had existed when I was searching for the one.
What Bella Luna Is
We're not a clothing store. We're an online couture atelier — a team of couture designers and seamstresses who create custom wedding and quinceañera gowns made to your exact measurements, your style, and your story.
Whether you fall in love with one of our signature designs and personalize it, or dream up something entirely from scratch, you are the designer. Every Bella Luna gown is one of one, designed in California, hand-finished, and made for the woman who refuses to settle.
What We Believe
✨ Every body deserves couture. No size limits. No "we don't make that in your size." Every gown is made to your measurements — there is no off-the-rack to fight against.
✨ Custom shouldn't mean unattainable. Traditional couture houses charge $5,000–$15,000 because of boutique markups, real estate, and overhead. By working directly with our atelier online, you get couture craftsmanship without the boutique tax.
✨ Your vision belongs at the center. Most bridal experiences ask you to choose from what they already have. We start with what you want — your inspiration photos, your dream details, your story — and build outward.
✨ A wedding gown should feel like you. Not your mother's taste. Not the dress that "looked best on the mannequin." Yours. Down to the last bead, the last hand-stitched appliqué.
Our Promise to Every Bride
Every Bella Luna gown is:
- Fully custom — designed, cut, and sewn for you alone
- Made-to-measure — built from your submitted measurements, not standard sizes
- Hand-finished — couture techniques: hand-applied lace, hand-sewn beadwork, hand-stitched hems
- Shipped insured nationwide — your gown arrives professionally packaged with tracking, anywhere in the United States
- Approved before it ships — you see final photos and sign off before your gown leaves our hands
Trusted Nationwide
Bella Luna Gowns has been trusted by brides from California to New York with their wedding day, quinceañera celebrations, second weddings, elopements, and once-in-a-lifetime moments across the United States. Every gown is hand-finished in our atelier and designed to be passed down — couture worth keeping.
"WHAT AN INCREDIBLE EXPERIENCE! Bella Luna brought my dream wedding dress to life! Every stitch, every detail, the fabric — these women are truly PROS." — Morgan A.
From One Bride to Another
If you're reading this and still searching for the one — I know exactly where you are. I was there too.
I built Bella Luna Gowns so that you wouldn't have to settle for almost-right. Whether you're a bride, a quinceañera, or a mother helping her daughter design her dream gown, you have a couture atelier in your corner.
Let's make the gown you actually pictured.
With love, Alexandra Raven Founder, Bella Luna Gowns