Privacy Policy

Last updated: September 13, 2026

Your privacy is very important to us, and we take reasonable measures to protect your personal information.

This Privacy Policy describes how Bella Luna Gowns LLC (“Bella Luna Gowns,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or use bellalunagowns.com (the “Site”), purchase from us, communicate with us, or otherwise interact with our services (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means the individual using the Services, whether you are a customer, website visitor, or another individual whose personal information we collect.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, service providers, legal obligations, or regulatory requirements.

When we make changes, we will post the revised Privacy Policy on the Site and update the “Last updated” date above. We may take additional steps to notify you when required by applicable law.

How We Collect and Use Personal Information

The personal information we collect and use depends on how you interact with our Site and Services.

We may use personal information to:

• provide and fulfill our Services;
• process and manage orders;
• communicate with you;
• provide customer support;
• provide custom and made-to-measure services;
• analyze and improve our business and website;
• measure marketing and advertising effectiveness;
• prevent fraud and protect our business;
• maintain accounting, tax, and operational records;
• comply with applicable legal obligations; and
• enforce our agreements, policies, and rights.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be associated with an individual.

Information You Provide Directly to Us

Information you provide may include:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Order information, including products ordered, shipping information, billing information, payment confirmation, email address, and telephone number.
• Account information, such as account login details or other information used to maintain your customer account.
• Shopping information, including products you view, place in your cart, save, or purchase.
• Customer-service information, including information you provide when contacting us about an order, custom gown, return, question, or other request.
• Custom-order information, which may include measurements, design preferences, inspiration images, wedding dates, customization selections, photographs, and other information you voluntarily provide in connection with a custom or made-to-measure order.
• Reviews or other content, including photographs, videos, testimonials, reviews, or other materials you choose to submit.

You may choose not to provide certain information, but this may prevent us from providing some Services or completing certain orders.

Sensitive Information You Should Not Send

Unless we specifically request it because it is reasonably necessary to provide your order or Services, please do not send us highly sensitive information such as Social Security numbers, government identification numbers, passwords, financial-account credentials, medical records, or other sensitive information unrelated to your order.

We may delete information that is not reasonably necessary to provide our Services or operate our business.

Information We Collect Automatically

We may automatically collect information about how you access and use the Site (“Usage Data”).

This information may include:

• device information;
• browser information;
• IP address;
• network information;
• operating system;
• pages viewed;
• products viewed;
• shopping-cart activity;
• referring pages;
• interactions with advertisements; and
• other information about your use of the Site.

We may collect this information using cookies, pixels, web beacons, software development kits, and similar technologies.

Information We Obtain From Third Parties

We may receive information from third-party vendors, platforms, and service providers, including:

• Shopify and other companies that support our ecommerce operations;
• payment processors;
• shipping and fulfillment providers;
• analytics and reporting providers;
• advertising and marketing platforms;
• social-media platforms;
• fraud-prevention providers;
• review and customer-feedback providers;
• accessibility service providers;
• email, SMS, and messaging providers;
• accounting, bookkeeping, and tax providers;
• backup, hosting, cloud-storage, and data-recovery providers; and
• other service providers that process information on our behalf.

Payment processors may collect payment-card or banking information necessary to process payments. Bella Luna Gowns does not necessarily receive or store complete payment-card information.

Information obtained from third parties is handled in accordance with this Privacy Policy.

Third parties may also have their own privacy policies and practices, which we encourage you to review.

How We Use Your Personal Information

Providing Products and Services

We use personal information to provide and fulfill our Services, including to:

• process payments;
• fulfill orders;
• arrange shipping;
• communicate regarding purchases;
• manage returns or exchanges where applicable;
• create and manage customer accounts;
• provide made-to-measure and custom-order services; and
• provide customer support.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, including to:

• send marketing emails or text messages where permitted;
• deliver advertisements;
• personalize marketing;
• measure advertising performance;
• understand customer interactions with advertisements; and
• better understand which products and services may be relevant to customers.

You may opt out of promotional communications as described below.

Analytics, Reporting and AI-Assisted Business Tools

We use trusted third-party service providers to help us analyze store performance, orders, products, marketing effectiveness, website activity, advertising performance, and other business operations.

These service providers may process customer, order, transaction, product, device, usage, and related information on our behalf as necessary to provide analytics, reporting, operational, and business-intelligence services.

We may also use AI-assisted tools to analyze business, ecommerce, and marketing information, identify trends, improve operational efficiency, and support business decision-making.

We do not intentionally use AI-assisted tools to make automated decisions about individuals that produce legal or similarly significant effects.

Our service providers are expected to process personal information in accordance with applicable privacy and data-protection requirements and their contractual obligations to us.

Aggregated and De-Identified Information

We may create and use aggregated or de-identified information derived from personal information for analytics, business planning, product development, marketing measurement, operational improvement, and other lawful business purposes.

Where required by applicable law, we will maintain such information in de-identified form and will not attempt to re-identify it except as permitted by law.

Security and Fraud Prevention

We may use personal information to detect, investigate, prevent, or respond to suspected fraudulent, unlawful, malicious, or unauthorized activity.

We may also use third-party fraud-prevention and security services to help evaluate transactions, website activity, or other interactions for potential fraud, abuse, or security risks.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials. If you believe your account has been compromised, please contact us.

Communicating With You

We use personal information to respond to questions, provide customer support, communicate about orders, send service-related notices, and maintain our relationship with customers.

Business Administration

We may use personal information and transaction information for legitimate administrative purposes, including accounting, bookkeeping, tax compliance, financial reporting, recordkeeping, business continuity, data backup, and legal compliance.

Cookies and Similar Technologies

Like many websites, we use cookies and similar technologies.

Cookies may be used to:

• operate the Site;
• remember your preferences;
• maintain shopping-cart functionality;
• analyze website usage;
• understand visitor interaction;
• improve our Site and Services;
• prevent fraud;
• measure marketing performance; and
• personalize advertising where permitted.

For information regarding cookies used in connection with Shopify, please visit Shopify’s cookie information page.

We may allow third-party service providers and advertising partners to use cookies or similar technologies in connection with analytics, advertising, security, functionality, and measurement.

Most browsers allow you to remove or reject cookies. Disabling cookies may affect certain Site functions or features.

Blocking cookies may not prevent all disclosures of information to advertising or analytics providers.

Where required by applicable law, we provide mechanisms that allow you to manage certain cookie and tracking preferences.

How We Disclose Personal Information

We may disclose personal information when reasonably necessary for legitimate business purposes, including:

• with vendors and third parties that perform services on our behalf, such as payment processing, ecommerce services, IT management, fraud prevention, data analytics and reporting, AI-assisted business analytics, cloud storage, website accessibility, customer reviews, customer support, communications, accounting, tax compliance, data backup, shipping, and fulfillment;
• with Shopify and other business or technology partners that help us provide the Services;
• with marketing and advertising partners;
• with service providers that support email, SMS, reviews, social media, or advertising;
• when you direct us or consent to a disclosure;
• in connection with business transactions such as a merger, acquisition, financing, sale, restructuring, or bankruptcy;
• when required to comply with law, legal process, court orders, subpoenas, or government requests;
• when necessary to protect our rights, customers, property, Services, or others; and
• as otherwise permitted or required by applicable law.

Categories of Personal Information We May Disclose

Depending on how you interact with us, categories may include:

• Identifiers, such as name, email address, phone number, billing address, and shipping address.
• Commercial information, such as purchase history, shopping activity, products viewed, and customer-service interactions.
• Internet or network activity, such as Usage Data, device information, browser information, and website interactions.
• Order and transaction information, including information associated with purchases, payments, and fulfillment.
• Custom-order information, such as measurements, design preferences, and materials you voluntarily provide when requesting custom services.

Recipients may include:

• ecommerce providers;
• payment processors;
• shipping and fulfillment providers;
• analytics and reporting providers;
• advertising and marketing partners;
• fraud-prevention and security providers;
• cloud and technology vendors;
• accounting and tax providers;
• customer-support providers;
• review and messaging providers; and
• other service providers acting on our behalf.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about individuals unless otherwise disclosed or permitted by law.

Sale, Sharing and Targeted Advertising

Certain privacy laws define terms such as “sale” and “sharing” broadly and may treat some advertising or marketing disclosures as a “sale” or “sharing” of personal information even when no money is exchanged.

We may disclose identifiers, commercial information, and internet or network activity to advertising and marketing partners for purposes such as targeted advertising, advertising measurement, attribution, and campaign optimization.

Where applicable, you may have the right to opt out of such sale, sharing, or targeted advertising.

Please see our Your Privacy Choices page for additional information and available opt-out mechanisms.

User-Generated Content

The Services may allow customers to submit reviews, photographs, videos, testimonials, or other user-generated content.

If you choose to submit content to a public area of the Site, that content may become publicly available.

We cannot control how third parties may access, copy, use, or distribute information you choose to make publicly available.

Third-Party Websites and Links

Our Site may contain links to websites or online services operated by third parties.

We are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or services.

We encourage you to review the privacy policies and terms of any third-party services you use.

Children’s Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so that we can take appropriate action.

We do not knowingly sell or share personal information of individuals under 16 years of age where prohibited by applicable law.

Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet or electronic storage system is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for purposes such as:

• fulfilling orders;
• providing Services;
• maintaining business, accounting, and tax records;
• complying with legal obligations;
• resolving disputes;
• preventing fraud;
• enforcing agreements; and
• protecting our legal rights.

Retention periods may vary depending on the type of information and applicable legal requirements.

Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights.

These rights are not absolute and may apply only in certain circumstances.

Right to Access or Know

You may have the right to request information about personal information we maintain about you, including how it is used or disclosed.

Right to Delete

You may have the right to request deletion of certain personal information.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a portable format.

Right to Opt Out of Sale, Sharing or Targeted Advertising

You may have the right to opt out of activities considered a “sale,” “sharing,” or targeted advertising under applicable law.

If you use a browser or device with a legally recognized Global Privacy Control signal enabled, we may treat that signal as an opt-out request where required by applicable law.

Right to Restrict Processing

You may have the right to request restrictions on certain processing activities.

Right to Withdraw Consent

Where we rely on consent, you may have the right to withdraw that consent.

Right to Appeal

Where applicable, you may have the right to appeal a decision we make regarding a privacy request.

Right to Limit Certain Uses of Sensitive Personal Information

Where applicable, you may have the right to limit the use or disclosure of sensitive personal information.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before processing certain requests.

You may also designate an authorized agent to submit a request where permitted by law. We may request documentation showing that the agent has authority to act on your behalf.

Marketing Communications

You may opt out of promotional email communications by using the unsubscribe link included in our marketing emails.

If you opt out of marketing communications, we may still send non-promotional communications relating to:

• orders;
• transactions;
• account matters;
• customer service;
• policy updates; or
• other service-related matters.

Shopify Advertising Services

We may use Shopify advertising services, including Shopify Audiences, to help personalize and measure advertising on third-party websites where enabled.

For information about Shopify privacy choices, please visit Shopify’s privacy portal.

SMS Marketing

We value the privacy of information you provide in connection with our SMS marketing program.

If you consent to receive SMS communications, we may use your information to send:

• order notifications;
• transactional messages;
• abandoned-checkout reminders;
• marketing communications;
• promotional offers; and
• requests for reviews.

SMS opt-in data and consent will not be shared with third parties for their independent marketing purposes.

We may share information with messaging service providers as necessary to operate and deliver the SMS program.

Our Site may use cookies or similar technologies to identify shopping-cart activity, including abandoned checkout activity, for purposes such as sending cart reminders where permitted.

Data Sharing With Advertising and Social Media Platforms

We may use third-party platforms, including Pinterest and other advertising or social-media platforms, to promote our products, measure advertising performance, and improve marketing effectiveness.

Depending on the services used, information disclosed may include:

• Product information, including products viewed or interacted with.
• Browsing activity, including pages viewed or products clicked.
• Commercial information, including shopping activity.
• Customer identifiers, such as hashed or otherwise processed email addresses where permitted.
• Device information, such as browser or device identifiers.

These platforms may use cookies, pixels, web beacons, or similar technologies to measure interactions and personalize advertising in accordance with their own privacy policies.

You may be able to manage advertising preferences through the applicable platform’s privacy or advertising settings and through our Your Privacy Choices page.

International Users

Your personal information may be transferred, stored, or processed outside the country or region where you live, including in the United States.

Our service providers and partners may also process information in other jurisdictions.

Where required, transfers of personal information from the European Economic Area, United Kingdom, or other jurisdictions may rely on legally recognized mechanisms such as Standard Contractual Clauses or other approved transfer mechanisms.

Complaints

If you have questions or complaints regarding our privacy practices, please contact us using the contact information below.

Depending on your location, you may also have the right to submit a complaint to your local privacy or data-protection authority.

Contact Us

For questions about this Privacy Policy, our privacy practices, or to exercise applicable privacy rights, please contact:

Bella Luna Gowns LLC
3835 E. Thousand Oaks Blvd
Ste R-149
Westlake Village, CA 91362
United States

Email: BellaLunaGowns@gmail.com
Text: (805) 217-1300